LetsTravel With a Spritz

Masada stood watch over a world shaped by trade, scent, and power.

Below its desert cliffs ran the Incense Route, one of the most valuable trade networks of the ancient world. For centuries, caravans carried frankincense and myrrh from southern Arabia across the Negev Desert to ports on the Mediterranean—scents prized more highly than gold.

These aromatic resins were burned in temples, palaces, and rituals, believed to carry prayers upward and calm the human spirit. The route brought immense wealth, shaping cities, fortresses, and kingdoms along its path.

Masada, though not a trading hub itself, rose within this world of incense and empire. It was built to protect power, provisions, and people in a landscape defined by movement of goods, armies, and ideas.

Together, Masada and the Incense Route tell a deeper story:
that in the ancient world, scent was influence, architecture was intention, and survival depended on foresight.

Stone guarded the body.
Incense guided the spirit.

Both endure,
one in ruins that still stand,
the other in fragrance that still moves through us.